| Snickers Halloween |
| Originally an assignment created for a copywriting class, this is an extension of Snickers’ You’re Not You When You’re Hungry campaign. Made specially for Halloween, this story tells us that yes, even monsters aren’t themselves when they’re hungry. |
| Background & Process |
| The first thing done for this project was to break down how Snickers campaign works. The ad I chose to break down starred Betty White, where she played a football player trying to play football while hungry. I thought the juxtaposition they chose was a good way to convey the message, which is what I wanted to showcase in this hypothetical continuation. |
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| After learning more about storyboarding, I decided to redraw the boards so they looked cleaner and clearer. I also rewrote small sections of the script to fit Snickers branding more closely. Pictured above is some of the original boards. |
